Kimberley Knook, CEO and co-founder of North Vancouver-based AgentMarket.
Have you tried AgentMarket?
North Vancouverite Kimberley Knook is transforming the way home buyers and sellers connect with top real estate agents.
“We created AgentMarket after discovering that 80% of home sellers go with the first agent they meet, and half of them aren’t sure they would use the same agent again,” AgentMarket CEO and co-founder Kimberley explains. “The real pain point is in the comparison process—where do you start, and how do you effectively compare agents?”
Buying or selling a home is a major life event, and AgentMarket is here to help.
AgentMarket provides a transparent, no-cost platform that helps buyers and sellers make informed decisions about one of their most significant financial transactions. By allowing users to compare personalized proposals from multiple agents anonymously, AgentMarket eliminates the hassle of endless online searches and in-person meetings, giving consumers the control they need in their real estate journey.
A Strong Foundation for Success
With a career that spans commercial leadership roles at Red Bull’s global headquarters and Rubicon Organics, Kimberley has built and led high-performing teams worldwide. Her deep understanding of market strategy and consumer engagement fuels AgentMarket’s growth. “I’m thrilled about the amazing feedback we’ve received from homeowners and agents who have used our platform. It confirms that we’re filling a real gap in the market,” Kimberley says.
Real Client Success Stories
Clients are already seeing the benefits. Dylan M. from North Vancouver found AgentMarket “very convenient to use online,” appreciating the free and commitment-free pricing insights. C. Kher described it as a “time-saver in finding the right agent,” particularly valuing the clear market pricing estimates that helped them make an informed selling decision.
Bringing Transparency to Real Estate
AgentMarket’s mission is simple: to bring transparency to real estate agent selection. Users can compare agents side by side without pressure. Users decide to contact the realtor of their choosing if and when they are ready to do so.
Key features that set AgentMarket apart include:
- Anonymous comparison of pricing strategies, marketing plans, and commission rates.
- No cost to buyers and sellers.
- Quality review—all agents are licensed, experienced, and pre-approved.
- A platform where agents compete to showcase their expertise.
A Growing Presence in Canada
Proudly headquartered in North Vancouver, AgentMarket launched in October 2024. “While we’re currently concentrating on establishing ourselves in Greater Vancouver, our business model is scalable,” says Kimberley, who plans to expand AgentMarket across major Canadian markets in the coming years.
Simplifying the Selection Process
With AgentMarket, the process of finding the right agent is streamlined:
- Fill out a 2-minute anonymous survey.
- Choose agents yourself or let AgentMarket select up to five top local agents for you.
- Receive custom proposals within 48 hours.
- Compare listing strategies, marketing plans, and commission rates side by side.
- Contact the agent of your choice—on your terms.
This approach eliminates the frustration of endless Google searches, social media scrolling, and multiple in-person meetings that make comparison nearly impossible, Kimberley notes. “Instead, you get all the information you need in one place to make a confident decision.”
Benefits for Agents
AgentMarket provides a competitive platform where top-performing agents can showcase their expertise and stand out. Through personalized proposals, agents highlight their market knowledge, pricing strategies, and unique value propositions. Additionally, enhanced online visibility through SEO-optimized profiles and targeted marketing on Google Ads, Meta, and local channels helps agents reach more potential clients and grow their business.
The Future of AgentMarket
Looking ahead, AgentMarket aims to become the go-to platform for real estate agent selection in Canada. Kimberley wants comparing agents to be as common as comparing mortgage rates or home insurance.
As real-estate technology evolves, AgentMarket is enhancing the process, not disrupting it. “Many companies have tried using technology to replace real estate agents, but they’ve all failed,” says Kimberley. Real estate transactions are complex, and people need expert guidance, she explains. “Rather than trying to replace them, our technology makes it easier for clients to find the right agent.”
For buyers, sellers, and agents alike, AgentMarket is changing the game—bringing clarity, convenience, and confidence to the real estate agent selection process. Learn more at agentmarket.ca.
Interested in having your company featured by the NV Chamber? Contact Membership Promotion and Communications Manager Maria Spitale-Leisk for more information.
